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Programmatic Direct Mail: Direct Marketing Magic
What is Programmatic Direct Mail? Programmatic Direct Mail is a sophisticated marketing approach that leverages automation to deliver personalized physical mail to anonymous online visitors. Unlike traditional direct mail campaigns, Programmatic Direct...
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Mortgage Direct Mail: Proven Strategies for Marketing Success
When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...
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How to Write a Simple and Effective Fundraising Appeals Letter
What separates a winning fundraising appeals letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...
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Blog Test – Retesting Copyright Date
Added some margin to the footer. Margins match the rest of the template with 30px on left and right side. Copyright year should still be set to the correct year....
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One Direct Mail Strategy Modern Non-Profits Use to Reach More Donors
Growing your fundraising program may have gotten more difficult in the past few years.Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing your...
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5 Advantages of Direct Mail Automation for Your Marketing Campaigns
What if innovative, technology-focused solutions could help your marketing department and organization more effectively market and automate repetitive tasks? It’s an interesting question that gets you thinking. Imagine removing the manual processes...
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