Higher Education Direct Mail

Elevate Your University Fundraising Program and Outreach

In today’s data-driven world where personalized engagement is key, Splash leverages advanced analytics and cutting-edge technology to craft direct mail campaigns for targeted fundraising, prospect outreach and alumni engagement.

Did you know that 76% of donors are more likely to support a nonprofit if they receive personalized content?
-Giving USA

Meeting Your University’s Direct Mail Fundraising Goals

Higher education direct mail spans many different audiences, from new students and parents to alumni, donors and board of directors. Keeping your campaigns consistent and organized may not be an easy feat (especially with multiple campuses).

At Splash, we’ll help you scale your complex direct mail campaigns to effectively:

Increase Donations
Foster Your Alumni Network
Attract Potential Students and Drive Applications
Reactivate Lapsed Candidates or Students
Support Your Overall Higher Education Brand

Direct Mail Fundraising Services for Higher Education

We’re committed to helping you nurture valuable relationships through the power of a well-crafted direct mail marketing campaign.

With direct mail marketing services designed for the complexities of higher education, you’ll have access to the latest in print technologies, marketing automation and digital integration to reach your audiences on their favorite channels.

Your One-Stop Shop for University Direct Mail:

Full Campaign Evaluation
Data Management
List Segmentation
In-House Design and Development
Quick Turnaround Time
1:1 Personalization
Variety of Engaging Formats
Sophisticated Marketing Automation
Digital integration
High-Quality Print and Mail
In-Depth Campaign Results and Attribution
SOC2 Compliance

Personalization and Direct Mail Segmentation for Universities

Don’t miss the opportunity to engage with your audience one-on-one.

Personalization is more than just adding a name – and list segmentation goes beyond mere categorization. It’s using variable data printing (VDP) to add specific variables throughout the mailpiece – all in a single print run.

Think of the opportunities to utilize variable data in the higher education space – including variable elements related to your recruitment, retention and fundraising segments (e.g., program of interest, start dates, suggested donor amounts or amount of last donation, QR codes and PURls). We’ll help you maximize the value of each mailpiece with cutting-edge technology and innovation, ensuring your fundraising efforts hit the highest ROI.

Elevate Your Direct Mail with Advanced Marketing Technologies

Splash also offers tech-savvy solutions to help you seamlessly consolidate your student communications among colleges, campuses and types of programs while increasing your multichannel touchpoints.

Powerful Marketing Automation

Do you have recurring, high-volume direct mail campaigns for each stage of recruitment, enrollment and alumni and donors? Operate more effectively with a platform that combines custom print and digital solutions to leverage templates and eliminate redundancy to streamline your direct mail.

Learn More About Amplify

Results-Driven Integrated Marketing

What if you could increase the effectiveness of your direct mail campaigns by 23 – 46%? Seamlessly target your student and alumni population with awareness and brand-building campaigns, delivering your message on all the popular digital channels.

Learn More About Velocity

University Direct Mail Campaigns

At Splash, you’ll find eye-catching university mailers that communicates your institution’s mission, achievements and fundraising needs to alumni, students and potential donors.

Examples of university direct mail campaigns include:

Student Recruitment Direct Mail
Alumni Engagement Mailers
University Appeal Letters
Charitable Gift Reminders
Planned Giving Mail Campaigns
Legacy Giving Direct Mail
Alumni Giving Direct Mail
Foundation Fundraising Mailers
Major Gift Solicitation
Donor Stewardship Mail

Alumni Engagement Through Direct Mail

We understand the significance of fostering lasting connections with alumni to support fundraising efforts for your educational institution. By leveraging cutting-edge technologies and strategic insights, we facilitate effective communication while optimizing fundraising outcomes – to maximize potential donor engagement.

Get a Complimentary Campaign Review Today!

Contact us today to learn how to transform your fundraising direct mail campaign, so you can help deliver on your university foundation’s mission. Harness the power of direct marketing, personalization and marketing automation to drive alumni engagement, student recruitment, and overall institutional advancement – supercharging your campaigns.