A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

How to Write a Compelling Fundraising Appeals Letter

February 28, 2023 by Yolanda Bishop

What separates a winning fundraising appeals letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...

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Girl opening and reading a donation letter request

One Direct Mail Strategy Modern Non-Profits Use to Reach More Donors

January 18, 2023 by Yolanda Bishop

Growing your fundraising program may have gotten more difficult in the past few years.Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing your...

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A hand holding a fundraising letter

Five Advantages of Direct Mail Automation for Your Marketing Campaigns

January 17, 2023 by Yolanda Bishop

What if innovative, technology-focused solutions could help your marketing department and organization more effectively market and automate repetitive tasks? It’s an interesting question that gets you thinking. Imagine removing the manual processes...

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A person opening a thank you letter envelope

Outsource Your Donor Communications: Never Miss a Donation Thank You Letter

January 16, 2023 by Yolanda Bishop

Raising awareness of your non-profit cause is always the main goal – strategizing direct mail fundraising efforts and interacting with donors. With your eyes on big picture goals, you may end up not having the bandwidth or resources to tackle the...

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