A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 29, 2023 by Heather Brunson

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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wizard with mail icons

Programmatic Direct Mail Marketing Wizardry

June 16, 2023 by Heather Brunson

Programmatic Direct Mail: Magic is Real Are you ready to unlock the secrets of programmatic direct mail and become a true marketing wizard? In the realm of marketing, where the battle for audience attention is fierce, only the most skilled wizards can...

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an example of a direct mail postcard used in the mortgage industry

Mortgage Direct Mail: Proven Strategies for Marketing Success

April 26, 2023 by Heather Brunson

When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...

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examples of difference fundraising channels

How to Write a Compelling Fundraising Appeals Letter

February 28, 2023 by Yolanda Bishop

What separates a winning fundraising appeals letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...

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Girl opening and reading a donation letter request

One Direct Mail Strategy Modern Nonprofits Use to Reach More Donors

January 18, 2023 by Yolanda Bishop

Growing your fundraising program may have gotten more difficult in the past few years.Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing your...

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A hand holding a fundraising letter

Simplify Direct Marketing Campaigns with Direct Mail Automation

January 17, 2023 by Heather Brunson

What if innovative, technology-focused solutions could help your marketing department and organization more effectively market and automate repetitive tasks? It’s an interesting question that gets you thinking. Imagine removing the manual processes...

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