A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

Donor Recognition Strategies: Boosting Donor Retention for Nonprofits

April 23, 2024 by FSSI Splash

Donor recognition and appreciation is a crucial practice for nonprofits to acknowledge contributions, fostering stronger connections and donor retention rates. The process of recognizing and appreciating donors is an art, and at FSSI Splash, we've perfected...

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Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare

March 21, 2024 by FSSI Splash

Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...

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How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 29, 2023 by FSSI Splash

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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The Magic of Programmatic Direct Mail Marketing

June 16, 2023 by FSSI Splash

Programmatic Direct Mail: Magic is Real Are you ready to unlock the secrets of programmatic direct mail and become a true marketing wizard? In the realm of marketing, where the battle for audience attention is fierce, only the most skilled wizards can...

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an example of a direct mail postcard used in the mortgage industry

Mortgage Direct Mail: Proven Strategies for Marketing Success

April 26, 2023 by FSSI Splash

When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...

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examples of difference fundraising channels

How to Write a Compelling Fundraising Appeal Letter

February 28, 2023 by FSSI Splash

What separates a winning fundraising appeal letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...

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