“Mortgage Direct Mail” Category
Using Direct Mail Marketing to Improve Mortgage Marketing Campaigns
Are your existing mortgage direct mail marketing initiatives failing to stand out and make contact with ideal borrowers? In a field requiring deep personalization, traditional mortgage mailing campaigns alone won't get you the results that you are looking...
The Power of Direct Mail for Mortgage Lenders in a Changing Interest Rate Environment
Written By: Yolanda Bishop Sr. Relationship Manager at FSSI Splash | Growth Marketer As interest rates potentially decline, the mortgage industry is primed for a transformative period. This shift is likely to spark a wave of home purchases and...
Mortgage Direct Mail: Proven Strategies for Marketing Success
When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...