A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

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Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare

March 21, 2024 by Heather Brunson

Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...

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Enhancing Your Nonprofit’s Fundraising Program Using Direct Mail

November 29, 2023 by Heather Brunson

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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The Magic of Programmatic Direct Mail Marketing

June 16, 2023 by Heather Brunson

Programmatic Direct Mail: Magic is Real Are you ready to unlock the secrets of programmatic direct mail and become a true marketing wizard? In the realm of marketing, where the battle for audience attention is fierce, only the most skilled wizards can...

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an example of a direct mail postcard used in the mortgage industry

Mortgage Direct Mail: Proven Strategies for Marketing Success

April 26, 2023 by Heather Brunson

When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...

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How to Write a Compelling Fundraising Appeals Letter

February 28, 2023 by Yolanda Bishop

What separates a winning fundraising appeals letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...

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One Direct Mail Strategy Modern Nonprofits Use to Reach More Donors

January 18, 2023 by Yolanda Bishop

Growing your fundraising program may have gotten more difficult in the past few years.Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing your...

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