“Direct Mail Guides” Category
5 Ways to Use Variable Data Printing to Personalize Direct Mail Campaigns
Cutting through the digital clutter of everyday marketing requires more than just sending mail; it demands thoughtful personalization and relevance that truly engage each recipient. Personalized direct mail, powered by variable data printing (VDP), offers a...
Mortgage Direct Mail Marketing FAQ
Direct mail is an effective way to reach potential mortgage customers, but it takes more than just a stamp to get it right. From building the right mailing list to creating a design that grabs attention, the details matter. At FSSI Splash, our job is to...
Direct Mail Marketing: Your Omnichannel Advantage
Amidst the constant buzz of digital marketing, a surprising trend is gaining momentum: the resurgence of direct mail. While many assumed it had faded in usage, direct mail is proving its enduring value as a key player in modern marketing strategies. In an...
Reevaluating Customer Acquisition and Loyalty Campaigns: The Power of Direct Mail
In an era dominated by digital marketing channels, it’s easy to overlook the tried-and-true method of direct mail for reaching new customers and retaining loyal ones. However, the reality is that direct mail remains an incredibly effective tool. In fact,...
Using Direct Mail Marketing to Improve Mortgage Marketing Campaigns
Are your existing mortgage direct mail marketing initiatives failing to stand out and make contact with ideal borrowers? In a field requiring deep personalization, traditional mortgage mailing campaigns alone won't get you the results that you are looking...
Next-Level Direct Response Marketing Strategies
Direct mail is powerful. It gets more reads and actions than any other marketing channel. With the average number of digital communications at an all-time high (the average office worker receives 120 emails per day), it’s the well-designed, customized and...