A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

Girl opening and reading a donation letter request

How Modern Nonprofits Can Implement Personalization to Reach More Donors

January 18, 2023 by Yolanda Bishop

Growing your fundraising program may have gotten more difficult in the past few years.Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing your...

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A hand holding a fundraising letter

Using Direct Mail Automation to Simplify Direct Marketing Campaigns

January 17, 2023 by Heather Brunson

What if innovative, technology-focused solutions could help your marketing department and organization more effectively market and automate repetitive tasks? It’s an interesting question that gets you thinking. Imagine removing the manual processes...

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A person opening a thank you letter envelope

Expertly Craft Donor Letters to Maximize Donations: Outsourcing Donor Communications

January 16, 2023 by Heather Brunson

Raising awareness of your nonprofit cause is always the main goal – strategizing direct mail fundraising efforts and interacting with donors. With your eyes on big picture goals, you may end up not having the bandwidth or resources to tackle the...

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