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Programmatic Direct Mail: Direct Marketing Magic
What is Programmatic Direct Mail? Programmatic direct mail marketing is an advanced technique that leverages real-time data, automation, and personalization to deliver highly targeted physical mail pieces to potential customers. Unlike traditional direct...
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Direct Mail for Mortgage Lenders: Marketing Success Tips
When you hear the word “direct mail,” do you have a specific mailpiece that comes to mind? Bed, Bath and Beyond (yes), Ikea (yes), ValuPak (yes), local restaurants and businesses (yes and yes). So, why can’t your mortgage direct mail have the same...
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How to Write an Effective Fundraising Appeals Letter
What separates a winning fundraising appeal letter from one that fails to produce any donations? Simply, the quality of content within the letter. Of course, there is much more to it than that but without the key elements of an effective appeal letter, it...
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How Modern Nonprofits Can Use Personalization to Reach More Donors
Growing your fundraising program may have gotten more difficult in the past few years. Resources may be stretched too thin. The inability to hold in-person events may have slowed momentum. If the path ahead feels uncertain, you are not alone. Focusing...
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Using Direct Mail Automation to Simplify Direct Marketing Campaigns
What if innovative, technology-focused direct mail automation solutions could help your marketing department and organization more effectively market and automate repetitive tasks? It’s an interesting question that gets you thinking. Imagine removing...
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Outsourcing Donor Communications: Maximize Donations
Raising awareness of your nonprofit cause is always the main goal, strategizing direct mail fundraising efforts and interacting with donors. With your eyes on big picture goals, you may end up not having the bandwidth or resources to tackle the “essential...