5 Ways to Use Variable Data Printing in Direct Mail Campaigns
Cutting through the digital clutter of everyday marketing requires more than just sending mail; it demands thoughtful personalization and relevance that truly engage each recipient. Personalized direct mail powered by variable data printing (VDP) offers a...
How Outsourcing Direct Mail Drives Results: Higher Ed’s Secret Weapon
Universities, colleges, and schools face intense competition for students and funding. Outsourcing to Splash allows institutions to deliver personalized messages about academics, campus culture, and fundraising. While digital is vital, strategic direct mail...
Mortgage Direct Mail Marketing FAQ
Direct mail is an effective way to reach potential mortgage customers, but it takes more than just a stamp to get it right. From building the right mailing list to creating a design that grabs attention, the details matter. At FSSI Splash, our job is to...
Direct Mail Marketing: Your Omnichannel Advantage
Amidst the constant buzz of digital marketing, a surprising trend is gaining momentum: the resurgence of direct mail. While many assumed it had faded in usage, direct mail is proving its enduring value as a key player in modern marketing strategies. In an...
How to Choose the Right Direct Mail Printing Company for Your Business
When creating an effective direct mail campaign, selecting the right direct mail printing service provider is one of the most critical decisions you’ll make. A professional direct mail printing company can transform your vision into a tangible marketing...
Reevaluating Customer Acquisition and Loyalty Campaigns: The Power of Direct Mail
In an era dominated by digital marketing channels, it’s easy to overlook the tried-and-true method of direct mail for reaching new customers and retaining loyal ones. However, the reality is that direct mail remains an incredibly effective tool. In fact,...