A Wave of Insights, News & Information

Enjoy the latest "splash" of relevant and insightful content from the world of direct response marketing.

Outsourcing Direct Mail Printing for Nonprofit Marketing Agencies

July 11, 2024 by FSSI Splash

For nonprofit organizations, direct mail is a powerful fundraising tool, but managing the printing, assembly, and mailing process in-house can be a logistical nightmare for your nonprofit fundraising agency. That's where FSSI Splash comes in. As experts in...

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Next-Level Direct Response Marketing Strategies

June 10, 2024 by FSSI Splash

Direct mail is powerful. It gets more reads and actions than any other marketing channel. With the average number of digital communications at an all-time high (the average office worker receives 120 emails per day), it’s the well-designed, customized and...

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Donor Recognition Strategies: Boosting Donor Retention for Nonprofits

April 23, 2024 by FSSI Splash

Donor recognition and appreciation is a crucial practice for nonprofits to acknowledge contributions, fostering stronger connections and donor retention rates. The process of recognizing and appreciating donors is an art, and at FSSI Splash, we've perfected...

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Protecting Your Brand: The Essential Role of Direct Mail Data Security in Healthcare

March 21, 2024 by FSSI Splash

Let’s dive into a topic that holds utmost importance within the healthcare industry - data security in direct mail. As committed advocates for personalized and tangible communication, we recognize the profound trust that clients place in us with their...

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How Your Nonprofit Can Utilize Direct Mail to Enhance Your Fundraising Program

November 29, 2023 by FSSI Splash

Nonprofit organizations play a crucial role in addressing societal issues and making a positive impact on communities. To continue their valuable work, these organizations often rely on fundraising initiatives. While digital marketing and online donations...

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Programmatic Direct Mail: Direct Marketing Magic

June 16, 2023 by FSSI Splash

What is Programmatic Direct Mail? Programmatic direct mail marketing is an advanced technique that leverages real-time data, automation, and personalization to deliver highly targeted physical mail pieces to potential customers. Unlike traditional direct...

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